Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

Founded in 2010, New York City-based startup Jirafe set out with a simple mission: Help eCommerce store managers turn their digital storefronts into viable, thriving businesses. To do so, in the long term, Jirafe hopes to be able to someday automate the many boring administrative and analytical tasks that are part of daily grind of running (and monetizing) an eCommerce operation -- so that merchants can get back to focusing on product and customer service. The startup isn't quite at full automation yet, but its flexible analytics and intelligence tools are finding an audience nonetheless. To date, Jirafe has attracted over 5,000 merchants in 50 countries, managing more than 100 million transactions for its clients over the last 12 months. Building on this early traction, the startup is today adding to the $2 million seed round it raised in December 2010 with $7 million in Series A financing from both new and returning investors.

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